For adaptations, native-speaker translators should familiarise themselves intensively with the customer’s text. Thorough research and understanding of the material helps them to interpret the source text correctly and to convert it into fluent, natural language. They are often specialized in translation and adaptation of texts and core components such as corporate philosophies, corporate identity, brand names, claims, press kits, press releases, Internet presences, company brochures, financial reports, and advertising campaigns.